I’ve noticed that owners can get hung up on the “method” of making contact with potential customers. Whether you send an email, mail a letter, make a phone call or use some other deliver method, remember that the delivery method doesn’t matter; it’s the message that’s important.
What story do you tell your customers to compel them to consider purchasing from you? That’s what you want to test and concentrate on refining.
Recommended or endorsed offers are where an individual or company tells their customers about what a good job your company does. It is one of the best and most cost effective ways to grow your business.
Why are recommendations so valuable? The other company has a relationship with their customers and has earned their trust—to the point where those customers will often buy whatever your joint-venture partner recommends.
In your industry, building partnerships with complementary businesses means extra promotion for your company. This not only opens you up to new clients, but endorsed offers turn into sales at 3–10 times the rate of direct offers. That increases your profits.
Who has customers or people in their database who would benefit by receiving a compelling offer about your product or service?
You could pay a commission or a joint venture fee to other companies or professional groups who recommend your services. Endorsements can work either in person or through a letter of endorsement.
A key here is to write the endorsement letter for your partner to send. Of course they approve the letter, but you are crafting the message. Writing a recommendation letter or brochure that brings in cash may take some time.
It’s worth the cost and effort. You can eventually repurpose it for a different delivery methods such as email, flyers, postcard mailers or special reports.
Of course, the most immediate income typically results from calling customers who have bought an ongoing service, and offering your product or service as an additional recommended resource.
The value of an endorsement is so high that some marketers—without a genuine endorsement—use an implied recommendation in their marketing campaigns. A descriptive magazine article about you, your accomplishments or the results that your product / service brings, always carries an implied recommendation.
Another strategy is to simply write your direct-mail letters, emails, and other written marketing messages as if they were coming from another person who is speaking highly of you—then have that person sign the document.
Make a list of the companies that have similar customers. Get to know the owners and if it makes sense, let them use your product or service. Use theirs as well. Build a relationship and determine if you want to do business with them.
Once you’ve built the relationship and proven yourself, schedule a meeting to discuss joint-venture opportunities. Remember, it goes both ways! They will want you to promote their company to your list, so be ready and open to that.
Some other viewpoints on endorsements and joint ventures:
Joint Ventures – Free MP3 By Joint Venture Expert and JV Broker … – Joint Ventures… — How do you deconflict your launches with other launches in your niche? — How do you get big marketers to even look at you offers? — What tools do you really need to provide to affiliates? …
The Who, What, When, Where, Why and How of Joint Ventures – When two entities enter into an equal partnership, this is a joint venture. The essential defining factors of this union are equal risk and equal reward. That means that each party will divide the costs evenly, and will also share the …